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Florence, Alabama
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WOW Real Estate

Real Estate Brokerage · Florence, Alabama

Photo: Downtown Florence Historic District cropped by themidnite (original), Yassie, CC BY-SA 3.0 via Wikimedia Commons

Real Estate Brokerage in Florence

About WOW Real Estate

WOW Real Estate is a real estate brokerage listed in Florence, Alabama. In its own description, the firm says it is committed to being the best group of Realtors in the Shoals, which is a goal stated in its own words. Florence and the Shoals area of northwest Alabama are its listed focus.

When contacting WOW Real Estate, ask which agent would work with you and which towns in the Shoals the office covers most often. Buyers may want to ask about lake and river properties, flood zones, older homes, rural acreage and inspections, while sellers can request a pricing review and a marketing plan. It is also reasonable to ask how the firm measures its service goals, such as response times.

WOW Real Estate is committed to being the best group of Realtors in the Shoals— How WOW Real Estate describes the business

Location

Florence, Alabama

Local time

1:51 PMFlorence · Central Time · Wednesday, October 14

No published office hours. If this is your listing, you can send your hours.

Home values in Florence

Typical home$217K
1-year+2.6%
5-year+23.9%
Typical rent$1,188
$110K$150K$190K$230KAug 2016 · $127,263Feb 2017 · $130,280Aug 2017 · $130,208Feb 2018 · $133,736Aug 2018 · $133,382Feb 2019 · $136,291Aug 2019 · $141,408Feb 2020 · $145,990Aug 2020 · $150,964Feb 2021 · $162,869Aug 2021 · $174,722Feb 2022 · $185,249Aug 2022 · $197,939Feb 2023 · $197,423Aug 2023 · $202,748Feb 2024 · $205,513Aug 2024 · $212,857Feb 2025 · $211,931Aug 2025 · $211,142Feb 2026 · $212,751Aug 2026 · $216,557Aug 2016Aug 2021Aug 2026

As of August 2026, Zillow’s home value index puts a typical Florence home at roughly $216,557. Over twelve months the typical value rose 2.6%, against a 1.9% rise for Alabama as a whole. The five-year change stands at +23.9%. Florence sits 10% below the Alabama typical value of $241,613. Renters pay around $1,188 per month for a typical unit, +2.6% versus last year.

Monthly payment calculator

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Estimate only. Taxes and insurance start at an assumed 1.5% of the price per year; enter real figures for a specific home. PMI and HOA dues are not included.

Source: Zillow Home Value Index and Observed Rent Index, August 2026. More on the Florence market

Profile details

NameWOW Real Estate
Profile typeReal Estate Brokerage
Primary marketFlorence, Alabama
CountyLauderdale County
Social media followers2,269
License regulatorAlabama Real Estate Commission
Time zoneCentral Time
Last reviewedOctober 13, 2026

Communities around Florence

CommunityDistanceTypical home1 yearListed
Muscle Shoals, AL3.8 mi$263,320+2.9%1
Lawrenceburg, TN36 mi$241,208+3.4%5
Athens, AL40 mi$308,196+1.0%4
Decatur, AL42 mi$223,248-1.1%6
Savannah, TN44 mi$196,900+3.2%1
Corinth, MS49 mi$181,771+6.9%6

Questions about WOW Real Estate

Where is WOW Real Estate located?
WOW Real Estate is listed in Florence, Alabama (Lauderdale County).
Which nearby communities have listed professionals?
Muscle Shoals (3.8 mi, 1 listing), Lawrenceburg (36 mi, 5 listings), Athens (40 mi, 4 listings), and Decatur (42 mi, 5 listings).
What does a typical home cost in Florence?
About $216,557 in August 2026 (Zillow Home Value Index), +2.6% versus a year earlier; typical rent is $1,188 a month.

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DirectionsCompare nearby